Learn How to Start & Scale a
TikTok Shop Brand.
The playbook I used to go from a local ice cream man to £100k+ months on TikTok Shop. No fluff. No theory. Just the exact system — copy it.
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Lifetime updates · Built for beginners & scalers
From my local ice cream van to £100k months.
I'm Matt. Five years ago I was working at my local ice cream van in my local village, rinsed at the end of every shift with no way out.
I stumbled into TikTok Shop with no money, no audience and no clue. I posted ugly videos on my phone. Most flopped. A few didn't. Then I cracked the real unlock — building an affiliate army that posts, sells and scales for me. Today that machine is doing six figures a month.
ShopTok is everything I wish someone had handed me on day one. No gurus. No theory. Just the exact system — the products, the content, the affiliates, the ads, the ops.
5 phases. 18 modules. Zero fluff.
The full path — from foundations and setup to affiliate scale and exit.
- 01Introduction: Why TikTok Shop, Why Now
- 02Product Research & What Wins on TikTok
- 03Financial Foundations: Margins, Pricing & Cash Flow
Is ShopTok for you?
Who this IS for
- Complete beginners — never sold online before, we start from zero
- Existing brand owners on Shopify, Amazon or elsewhere wanting to add TikTok Shop as a growth channel
- Content creators moving into product — you already have an audience and content skills
- Anyone willing to put in real, consistent effort, especially in the first 90 days
- You want real cash flow, not another course you forget about by month two
- You want a group of people building alongside you, not just a video library
Who this is NOT for
- Anyone looking for a passive income scheme that runs itself
- Anyone with zero budget at all for product cost or ad spend
- Anyone expecting guaranteed results
- You want someone to do it all for you while you sit back
Two ways in. Pick yours.
Self-paced or shoulder-to-shoulder with me. Same playbook — different depth of support.
TikTok Shop Playbook
- Full 18-module course
- Private Discord community
- Lifetime updates
- Intro call
- SOPs
- Framework + resources to implement as you go
- Access to AI automation software at a significantly discounted rate
Playbook + Private 1-1 with Matt
- Everything in Tier 1
- 6 x 1-hour 1-1 coaching calls with me over 3 months
- Personal reviews of your store & content
- Access to Matt's private WhatsApp
Only 5 spots per cohort — not everyone who applies is accepted.